Assessment Objectives

AO1

Demonstrate knowledge and understanding of media concepts, contexts and critical debates, using terminology appropriately and with accurate and coherent written expression.

AO2

Apply knowledge and understanding to show how meanings are created when analysing media products and evaluating your own practical work.

AO3

Demonstrate the ability to plan and construct media products using appropriate technical and creative skills.

AO4

Demonstrate the ability to undertake and apply appropriate research.

Tasks	Allocated Marks
Research and planning	20 marks
Main task	40 marks
Ancillary task one	10 marks
Ancillary task two	10 marks
Evaluation	20 marks
TOTAL	100 marks

Transition week                                                      Monday 7^th August 2017

Health Check                                                           28^th September      

Mock Week: blogger                                             29/11/2017

Mock Week : G325 (theory)                                02/12/2017

Research Main task                                               Friday, 1^st December 2017

Planning Main task                                                 Tuesday 12th December 2017

Research Ancillary task                                         Tuesday, 12^th January 2018

Planning Ancillary task                                          Tuesday, 26^th February 2018

Production & Construction Main task               Tuesday 26th March 2018

Production & Construction Ancillary task         Tuesday 31st March 2018

Mock Week : G325 (theory)                                24/05/2017?

Evaluation                                                                Friday 28^th April 2018

FINAL DEADLINE                                                    Friday 28^th April 2018

1.    A promotion package for the release of an album, to include a music promo video, together with two the following:

a.    a website homepage for the band;

b.   a digipak for the album’s release;

c.    a magazine advertisement for the digipak.

Evaluation

Candidates will evaluate their work digitally. Each candidate should give a clear indication of their role in any group evaluation. 
The questions that must be addressed in the evaluation are:

•    In what ways does your media product use, develop or challenge forms and conventions of real media products?

•    How does your media product represent particular social groups?

•    What kind of media institution might distribute your media product and why?

•    Who would be the audience for your media product?

•    How did you attract/address your audience?

•    What have you learnt about technologies from the process of constructing this product?

•    Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?

Blog Layout (Advanced Portfolio)

Aim to use the following layout method when arranging your Advanced Portfolio work…