Audience evaluation

Audience Evaluation

From these results, our audience are mainly female. This is very stereotypical as females tend to prefer romantic genres. In our music video, we will include young female characters within our video, which will help to sell our music video easier to the target audience. In conclusion, our music video will sell better to the female audience due to the genre being romance as well as including young female characters within our video.

Majority of our target audience were aged between 16-25, whilst the least were aged 45 or older. Due to our music video being aimed at such a young target audience, we will have to include characters of similar age to help the audience watching connect with them and sympathise. Also, many music videos nowadays include young actors as it's easier to attract the younger audience as they're more likely to watch and get involved with promoting the video.

In addition, most of our target audience prefer to listen to the pop genre, as well as some listening to rap and other music. This shows that nowadays, majority of youth listen to pop music as it is the most trendy and popular music genre. However, my groups music video is based on a more on an alternative rock/pop genre. Our song is called 'Hallelujah' by Jeff Buckley.

From these results above, it was a very close result of whether it is important to send a clear moral message in a music video. 18 people said yes whilst 17 said no. Therefore, we will include a very small moral message, which will be more based on not taking drugs. 

In contrast, original music videos use to just show the artist/ band performing, and no moral messages were given. However, today, many music videos include moral messages to engage the audience to watch it and spread awareness.

Most of our audience expect to see lots of emotion within a romantic genre music video. Others have mentioned slow music, which links well to emotion. Also, a storyline and happy ending was mentioned. Stereotypically, a romantic video would include two people falling in love and have a 'happily ever after'. However, in my groups video, we will include a storyline which is tense at times with lots of emotions shown throughout the video, as well as there not being a happy ending as the main narrative is about heartbreak.

Furthermore, most of our young target audience prefer a hybrid music video. A hybrid music video is when two or more different types of music videos are merged into one. This links well to my groups music video as we are creating a hybrid music video, which includes a narrative and performance. A narrative music video is where a story is being told to the audience. A performance however, includes a performance from the artist/band which could be live in front of an audience or in a studio.

36 out of the 42 people whom answered our survey said that they didn't feel uncomfortable with sexual themes being included in a music video. This will help our group with filming our video as there will be a little sexual scene included due to it being a romantic genre, but it will not be graphical therefore it is still suitable to watch.

Half of our respondents said that they don't mind if the music video is long or short. However, two-thirds mentioned that they prefer shorter music videos, which is because they would rather listen to the song rather than having different scenes in-between interfering with the song. Therefore, our group will film a shorter music video with a short introduction to keep our audience watching and interested.

In addition, most of our target audience rated a 3 for wanting to see a introduction, whilst others mainly rated either 1 star or 4. Therefore, my group will include an introduction at the beginning to give the audience an understanding of the storyline, as well as introducing them to characters and engage them to watch the music video.

In conclusion, my group and I intend to include young characters to help our young audience engage with the characters and sympathise with them, which will make the audience watching enjoy the music video. We will try our best to make the video look realistic as much as possible to make the audience believe whats happening (Barthes Enigma Theory). This links to Barthes Enigma Theory due to us using the Enigma, Symbolic and Action code to keep the audience question on what may happen next, making them want to watch more.

Also, an introduction will be included, but it will be a short one to make sure our target audience do not get bored of watching the video. Our story will focus on a variety of emotions as we will include flashbacks, as well as giving a dramatic storyline.